Martinelli Updates

M&A Activity in Brazil Rebounds, Technology Leads 2025 Deal Volume

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The Brazilian mergers and acquisitions (M&A) market experienced a robust rebound in 2025. Despite facing persistent global headwinds, the market has demonstrated resilience and continued to expand its deal volume, reinforcing Brazil’s leading position in Latin America.

According to TTR Data Brazil (TTR), Brazil recorded about 1,142 transactions totaling roughly BRL 187.8 billion through August 2025—a 33% increase versus the same period in 2024. These figures reinforce investors’ resilience and risk management in the region.

 

Technology and Key Sectors Driving Growth

Technology leads the deal count year-to-date, followed by real estate and banking. TTR reports that the Internet, Software, and IT Services segment was the most active by number of transactions in 2024 and has continued to lead in 2025. Investment in startups continues to drive digital transformation, boost operational efficiency, and enhance competitiveness—even amid lower foreign investment in the segment.

Within technology, capital has flowed notably into automation, data analytics, and cybersecurity. Although TTR does not break down leading niches, much of the sector’s deal flow involves companies integrating AI into products and services.

Fintechs also stand out, increasing their presence in M&A—both as acquisition targets for large financial institutions and as acquirers in their own right—diversifying portfolios and expanding their customer bases.

 

Market Dynamics and Strategic Investments

Another highlight is the increase in acquisitions in 2Q25 versus 1Q25—up about 40% in deal count, according to TTR’s Quarterly Report for Brazil. The market has also supported growth across other sectors, notably renewable energy, healthcare, agribusiness, and infrastructure, which TTR notes account for a significant share of institutional and foreign fund investment in 2025—helping guide strategic decisions and attract foreign capital to Brazil.

Despite global caution, cross-border dealmaking between Brazilian and U.S. companies has increased, as the current political-economic environment demands stronger trade-protection strategies and a move toward stability, particularly in agribusiness and industry.

Overall, TTR’s 2025 reports indicate a positive trend toward higher transaction volumes. The Brazilian M&A market is in a phase of growth, maturity, and consolidation. The rise in volume coincides with a qualitative shift—more numerous small and mid-market deals executed to strengthen strategic positioning in the domestic market. Brazil continues to establish itself as a key destination for both domestic and foreign investors, consolidating its status as Latin America’s busiest M&A market in 2025.

 

Glossary

TTR Data Brazil (TTR) – Private market-intelligence provider that tracks and reports M&A transactions in Brazil and across Latin America.

Quarterly Report for Brazil (TTR) – TTR’s quarterly publication with statistics and trend analysis on M&A activity in the Brazilian market.

Ettore Botteselli

Lucas Moreira Gonçalves

Thiago de Oliveira

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